My secret to selling my luxury home on the Silver Coast

by Alan Niven

The secret to selling a house

My advice on selling a luxury house on the Silver Coast is to get Terence Austin in to do your house photographs! And, if I was doing it all again I recommend you have a website too.

The secret to selling a house

Good marketing is key

I believe in presentation and marketing. You see, I was the sales director for a cleaning and facilities management company for many years with top blue chip companies in our portfolio. And because I know the importance of marketing when it comes to being successful I take a very positive view of it when it comes to selling a house.

The norm not good enough

When you have put your heart and soul into making your luxury home special and considering the design, time, money and sheer energy you invest you expect estate agents to show some professionalism and commitment when selling your house. What shocked me was, in the majority, this was not the case. Missed calls, no shows, no replies, no communication, amateur photography, and total frustration. This situation I found sadly is typical. Simply, not good enough!!!!

Stunning magazine standard photos

The secret to selling a house

I was so pleased when I took matters into my own hands. A major step forward was employing Terence Austin to do a set of house photographs for me and my wife Carol. We never looked back.

The secret to selling a house

They were amazing, he was not kidding when this ex-BBC, ITV experienced professional cameraman and photographer, said he would give us magazine quality images. His work brought a smile to our faces and he was just as committed to selling our house as we were.

The secret to selling a house
The secret to selling a house

Through increased interest we found a buyer

We noticed a big increase in interest on the internet when we posted the pictures and had some good reactions. When we finally sold the house, we were so pleased and amazed that the buyers from Germany, had made a special trip up from the Algarve based on the appeal of our house and the strength of our house photographs. In fact, they said our house could have been in Spain, France or Italy and they still would have come to see it! We believe this buyer interest was due, in no small way, to Terence taking some great shots. We feel he took the time to understand the efforts and quality we had put into our house.

The secret to selling a house

Maximise your sales chances

I certainly recommend Terence Austin and his photography to anyone looking to sell a house here on the Silver Coast and to talk to him about internet marketing. Do it soon and you will have a much better chance of getting your house sold.

 

The secret to selling a house